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Changing Retail Trends and Consumer Habits In 2022

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Wherever, and however consumers want the right products, the retail trends are on a never-ending quest to deliver them. The pandemic has certainly speeded up digitalization, but eCommerce store online has lost their competitive advantage. Retail leaders are delivering fun, convenient, digital, and in-person experiences to attract and delight consumers while incorporating sustainable practices into their activities.

Furthermore, they’re keeping employees satisfied, since knowledgeable, engaged workers are crucial to customer experience. Retail is predicted to face these major trends in 2022, according to industry experts.

Retailers are emphasizing sustainable business practices and great employee experiences, as well as combining digital and physical customer experiences.

Omnichannel retail experience rules

The omnichannel customer experience involves online shopping. The CEOs of retail companies surveyed by Gartner have committed to increasing digital investments 95% of the time. For differentiation, however, businesses must offer products that consumers desire.

  • Analysts at Gartner expect e-commerce to accounting for 17% of retail sales by 2022, with in-store shopping growth almost plateauing by then.
  • According to one blog post written by Gartner analysts, retailers are eager to improve store technology to differentiate themselves from competitors in an increasingly competitive market.
  • Digital channels have gained popularity, but physical stores remain consumers’ top choice.
  • According to IDC analysts, 60% of leading organizations will aim to differentiate by creating trusted and memorable engagements by the end of the year to counter digital fatigue.
  • For example, live commerce showcases products, qualifies customers, and promotes brands. IDC analysts predicted that by 2023, 40% of retailers will integrate live streaming capabilities into their commerce platforms, resulting in an increase of at least 10% in e-commerce conversion rates. Gartner researchers expected live commerce sales to grow by double digits this year with Chinese sales exceeding $423 billion, and US sales exceeding $25 billion by 2023. 

Connected data drives personalized CX

For retail to grow, cloud-based platforms are essential.  In 2024, 30% of Fortune 2000 companies will deploy the next-best actions across omnichannel environments, generating demand for customer data platforms, omnichannel management, and customer service systems. Researchers at IDC forecast that 75% of retailers will integrate inventory and order data by 2025, which will result in 10% higher conversion rates, 50% higher customer satisfaction rates, and 25% lower cost of service.

Ellie Lamey, head of SAP UK & Ireland’s retail and wholesale distribution department, explains that retailers can keep up with market demands while still offering a personalized customer experience using connected data. Retailers can create an omnichannel customer experience that delights their customers by combining information from the back office with data from customer-facing systems using SAP solutions.”

Machine learning and artificial intelligence are key to agile decision-making for resilient businesses. In their latest research, IDC predicts that 40% of the top 500 retailers will employ artificial intelligence-enabled decision-support to increase customer lifetime value (CLV), productivity, and profitability in omnichannel retail within two years. Approximately a quarter of Fortune 20 companies will be replaced by companies that neuromine and influence consumers subconsciously by 2027.

An integrated retail supply chain that is sustainable

More than half of respondents in the United States, Metro China, France, and the United Kingdom say their choice of online shopping is influenced by environmental responsibility. Their purchase criteria included sustainability, chemical-free, organic, and locally made products.

In order to cut waste and offer personalization, fashion retailers are turning to advanced technologies. By the end of the decade, analysts at Gartner predict that all multichannel fashion retailers will use AI and automation to create more targeted assortments. This would mean a reduction in product options by 30% on average. The idea is to comply with regulations while catering to consumer needs. According to IDC, by 2025, 75% of retailers will link carbon emissions and environmental factors to both product development and provider selection, resulting in a 45% boost in customer loyalty.
Consumption of groceries, cleaning supplies, and vitamins are rising, while clothing, electronics, and office supplies are declining.

Individuals are still spending money on essential items, but they are spending more on products that support their hobbies and make them feel good. The number of consumers spending more on beauty and personal care has nearly doubled in the past five years, while 21% of consumers are spending more on toys and games.

The following categories have seen more sales compared to last quarter:

  • Garden & Outdoor – up 83%
  • Office Supplies – up 33%
  • Automotive Parts & Accessories – up 25%
  • Exercise & Fitness – up 24%

Consumption of alcohol has declined 6% since last quarter – overall, consumer purchases of this category have decreased.

The consumer market is also interested in purchasing pre-owned items in addition to new products. More than a third (32%) of consumers say they are looking for pre-owned items when they shop online, and 44% have purchased or sold a pre-owned item online over the past year.

Most consumer-focused categories in 2022

Family 65%

Physical health and well-being           48%

Mental health and well-being  42%

Finances         39%

Friends            37%

Pets     36%

Hobbies and interests 34%

Spirituality       27%

Spending time outside            27%

Love life          26%

Career 25%

Politics/Civic engagement      18%

Education        17%

Travel  14%

Other   1%

What has changed the most?

Increasing travel (up 41%) and socializing (up 23%) are attracting consumers’ attention, while politics is losing its luster (down 8%). A year after the COVID-19 pandemic began, data shows that health is less of a focus for consumers.

Here are how consumer focus has changed:

  • Travel – up 41%
  • Education – up 34%
  • Friends – up 23%
  • Mental health and well-being decreased by 14%
  • Physical health and well-being decreased by 8%
  • Engagement in politics and civic life decreased by 8%

The population is eager to resume public activities they enjoyed before the pandemic, like eating inside and attending weddings and sporting events in person. It is possible that their comfort level with traveling and sharing indoor space with others could have a significant effect on their shopping online habits for the second quarter and beyond. Moreover, some consumers intend to discontinue certain socially-distanced activities, such as exercising, working, and cooking at home, in the next year. Consequently, we might see an increase in purchases related to work commutes, travel, and attending in-person events.

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Why and How Can You Send Flowers as Gifts to Your Friends in India

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Flowers have always been a timeless symbol of love, care, and appreciation. In a diverse and culturally rich country like India, the act of sending flowers as gifts carries profound significance. Whether it’s a celebration of a birthday, an anniversary, or simply a gesture to brighten someone’s day, flowers convey emotions that words often cannot. This beautiful tradition of gifting flowers continues to thrive, bolstered by modern conveniences that make it easier than ever to send floral arrangements across the country. From the bustling city of Secunderabad to the serene landscapes of Coimbatore, and the vibrant streets of Surat, the joy of receiving flowers transcends geographical boundaries.

In today’s digital age, the convenience of online flower delivery services has revolutionized the way we connect with our loved ones. Imagine being able to send flowers to secunderabad effortlessly, ensuring that your thoughtful gesture arrives fresh and on time. Similarly, flower delivery in coimbatore allows you to share your sentiments with friends and family in this picturesque city, making any occasion special. But why stop at flowers? Enhancing your gift with a delicious treat is a wonderful way to add to the celebration. For instance, you can send cakes to surat along with a beautiful bouquet, combining two beloved gifts that are sure to delight.

This article explores the reasons why sending flowers remains an endearing way to show you care, the cultural significance of flowers in India, and how you can easily send flowers and other gifts to your friends across the country. By understanding the importance of this gesture and utilizing modern delivery services, you can effortlessly strengthen your bonds with those who matter most. Join us as we delve into the art of gifting flowers, and discover how simple it is to bring joy to your friends in India, no matter where they are.

The Cultural Significance of Gifting Flowers in India

Flowers hold a special place in Indian culture. They are used in religious ceremonies, festivals, and personal celebrations. Each flower carries its meaning and symbolism, making it an ideal gift for various occasions. For example, marigolds are often associated with festivals and celebrations, while roses symbolize love and admiration. Understanding the cultural significance of flowers can help you choose the perfect bouquet for your friends.

Reasons to Send Flowers to Your Friends

1. To Celebrate Special Occasions

Sending flowers is a thoughtful way to celebrate birthdays, anniversaries, or any special milestones. Flowers like roses, lilies, and orchids are perfect for these occasions. They add a touch of elegance and make the recipient feel cherished.

2. To Show Appreciation

Flowers are an excellent way to express gratitude and appreciation. Whether your friend helped you through a tough time or simply brightened your day with their presence, a bouquet of fresh flowers is a heartfelt way to say thank you.

3. To Offer Comfort

During times of sorrow or difficulty, flowers can provide comfort and convey your support. White lilies and chrysanthemums are often chosen for their calming and peaceful qualities, making them suitable for expressing sympathy.

4. To Surprise and Delight

There’s nothing like the element of surprise to strengthen a friendship. Sending flowers unexpectedly can bring a smile to your friend’s face and remind them of how much they mean to you.

How to Send Flowers to Your Friends in India

Choosing the Right Flowers

When selecting flowers for your friends, consider their preferences and the message you want to convey. Roses are classic and versatile, suitable for expressing love, admiration, and friendship. Lilies are elegant and convey purity and commitment. Orchids are exotic and symbolize luxury and strength.

Utilizing Online Flower Delivery Services

Modern technology has made it incredibly easy to send flowers to friends anywhere in India. Online flower delivery services offer a wide range of options and ensure that your flowers arrive fresh and on time.

Flower Delivery in Coimbatore

If you have friends in Coimbatore, you can take advantage of the many online services that offer flower delivery in Coimbatore. These services provide a variety of arrangements and can be delivered to almost any location in the city.

Combining Flowers with Other Gifts

To make your gift even more special, consider combining flowers with other thoughtful presents. Many online services offer the option to send cakes, chocolates, or personalized gifts along with your bouquet.

Send Cakes to Surat

For friends in Surat, why not send cakes to Surat along with a beautiful bouquet? This combination makes for a delightful surprise and is perfect for celebrating birthdays, anniversaries, or any special occasion.

Personalized Messages

Don’t forget to include a personalized message with your flowers. A heartfelt note can enhance the impact of your gift and make it even more memorable.

Timing Your Delivery

Timing is crucial when it comes to flower delivery. Ensure that your flowers arrive at the right moment, whether it’s for a birthday celebration or a surprise visit. Most online services offer same-day or next-day delivery options, making it convenient to plan your surprise.

Benefits of Sending Flowers

Emotional Impact

Flowers have a positive impact on emotions. They can lift spirits, reduce stress, and create a sense of happiness. By sending flowers, you are not just giving a physical gift but also sharing joy and positivity.

Strengthening Bonds

Regularly sending flowers to your friends can strengthen your bond. It shows that you are thinking of them and that you value their friendship. Over time, these gestures can deepen your connection and create lasting memories.

Convenience and Accessibility

With the advent of online flower delivery services, sending flowers has never been easier. You can choose from a wide range of options, place your order with just a few clicks, and have the flowers delivered to your friend’s doorstep. This convenience makes it possible to show your love and appreciation, no matter where you are.

Conclusion

Sending flowers is a beautiful and meaningful way to show your friends in India that you care. Whether you want to celebrate a special occasion, express gratitude, offer comfort, or simply bring a smile to their face, flowers are the perfect choice. With the convenience of online flower delivery services, you can easily send flowers to Secunderabad, flower delivery in Coimbatore, or send cakes to Surat, making your gesture even more special. So, the next time you want to make your friends feel loved and appreciated, consider sending them a gorgeous bouquet.

 

 

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Best Practices to Grow Your Business with Web to Print Solutions

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Best Practices to Grow Your Business with Web to Print Solutions

Magento is considered one of the most widely used eCommerce platforms in the world. The platform is widely used by B2C and B2B firms globally, with over 250,000 merchants. Magento gives merchants growth, which is why it is one of the top eCommerce systems.

It has become a vital tool for businesses that are looking to expand their presence online and boost sales in the printing industry. When you put these solutions effectively into practice and then use them, it can greatly improve the growth and market visibility of the company. 

Read about some leading practices to growth with end-to-end Web to Print Solutions.

What is Magento Web to Print?

Magento Web to Print refers to a solution that integrates web-to-print technology into the Magento e-commerce platform. It enables users to create and customize printable products such as business cards, stationery, promotional items, apparel, and more directly within the Magento environment.

Thanks to this technology, clients can use the user-friendly tools and templates that Magneto stores provide to customize and design their desired products. Users may alter text, add images, change colors, and even adjust design elements to create personalized, one-of-a-kind products using Magento Web to Print. Before you even place an order, the customers will be able to view the finished product, and if they are satisfied, then only the design will be finished.

Tips to Grow Business with Magento Web to Print Solutions

Customization Capabilities

You should make sure there are lots of customization choices available for your Magento web-to-print solution. The option to customize printed goods is something that customers appreciate. When you give customers a chance to easily customize text, colors, pictures, and design components, it gives them the ability to produce one-of-a-kind items, which increases user engagement.

Plugin Web-to-print

One of the best ways to add data consolidation, process automation, and product customization to your online print store is through the Magento web-to-print plugin. The plugin can also offer optimized order and customer management modules with experience-enhancing features. Whenever implementing best practices, make sure to settle for no less than premium features as it not only helps growing business but also makes the experience hassle-free for the customers.

User-friendly Interface

Understanding the priorities and convenience of customers is what takes you closer to growth, and the most crucial element here is settling down with a User-Friendly Interface. The success of a web-to-print solution depends on its user interface. You must ensure users can easily and seamlessly navigate the Magento platform and its web-to-print extension. Customers will be more likely to use and return to your website if it is easy to navigate, has clear instructions, and has an intuitive design tool.

Mobile Responsiveness

You should ensure your Magento web to print solutions is mobile-responsive, given the rise in the popularity of mobile devices. This increases the convenience and reach of your consumer base by enabling users to design and order things from their smartphones or tablets easily. Today, you cannot undermine the importance of mobile responsiveness as it can get you some loyal customers and set the stage for large visitors to your products.

Enhance the SEO of your Magento Store

If your clients are not able to find you online, then it means expanded skills, personalized platforms, and experiences are not that good. You must optimize your Magento store for search engines and other digital channels to guarantee that your platform has the best possible exposure and reach toward your target market. To that end, you need to brainstorm some wonders of SEO practices and step up with growth. 

Improve the Magento Checkout Process

E-commerce platforms encounter a major issue with high bounce rates and shopping cart abandonment. The lengthy and tedious checkout procedure is one of the main reasons people give up on a purchase. You ought to streamline your checkout procedure to ensure your clients do not defect to your rivals. You need to implement some best-in-class strategies to streamline your checkout procedure.

Conclusion

Businesses may optimize the potential of Magento web-to-print solutions by putting these best practices into practice. At Brush Your Ideas, we power you with world class solutions that are dedicated for your business growth and strengthen your position in the competitive world. Choose our tool to enjoy the magic of success ahead.

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Tips to Follow When Submitting Your First Axis Bank Credit Card Application

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Many advantages come with credit cards, including the chance to accrue reward points, an interest-free grace period, support through tough financial circumstances, and the elimination of the need to carry cash.

Even if having a credit card can be advantageous and provide numerous advantages, if you want to make the most of it, you must practice using the correct card properly and logically. For many people, especially those who are new to using credit cards, picking the best credit card to apply for may take some time because there are so many credit cards available from so many different credit card issuers.

A variety of verification processes must be successfully completed before utilizing a credit card and beginning transactions. 

The following is a list of some of the checkpoints that fall within this category:

Take into account your buying preferences and habits.

Despite the fact that you can apply for a variety of credit cards, the bulk of them are made to manage particular kinds of purchases. Some purchases will make this easier for you to do than others. These perks come in many forms, including special treatment, price cuts, rewards, points, coupons, and rebates. 

While some credit cards may give additional reward points for purchases like travel, dining, or accommodation, other credit cards might pay cashback on routine expenses like gas or other charges. On a variety of various kinds of transactions, cashback is offered. Make sure the axis bank credit card you select offers the features and advantages that best suit your lifestyle and spending habits.

Find out how much the first year, the renewal, and any additional costs will cost.

In general, credit card issuers charge cardholders a variety of fees, such as yearly fees, penalties for late payments, costs related to incentive redemption, and, among other things, cash advance/withdrawal fees. These charges may vary based on the type of credit card used. Before choosing a certain credit card, it is a good idea to compare each of these fees because they vary between lenders and card types. Given the numerous benefits and functions credit cards provide, this is accurate. Keep in mind that after you’ve filed your credit card application, you can check on axis bank credit card status to stay updated. Some credit card providers will forgo the annual charge and membership cost in return for a set monthly payment. Not all credit card firms, though, run their businesses in this way. After carefully examining the many fees and costs imposed by various lenders, you should choose a axis bank credit card whose advantages, such as cashbacks, discounts, and reward points, surpass the numerous essential fees and costs imposed by the credit card issuer. To see if you qualify for a joining incentive, check your eligibility.Before choosing a credit card and completing an application, make certain that there is a sign-up bonus available. Many credit card firms provide welcome gifts, sometimes known as joining bonuses, to entice new customers. Gift cards, freebies, extra reward points, or a variety of other incentives could be included in these bonuses. If you want to receive joining bonuses in addition to other benefits like cash-backs, discounts, and other incentives, seek for them before applying for any credit card and compare them to credit cards. You’ll ensure that you get additional perks like cash-backs, discounts, and other incentives by doing this. Keep in mind that you can check on the progress of your credit card application after you’ve filed it to keep updated through axis bank credit card status facility.

Any prospective charges and expenses should be noted.Even while paying your axis bank credit card debt in full after it is past due is never a sensible choice, comparing financing charges before applying for a credit card is a smart one. This is true even though it is a wise idea to compare financing rates before applying for a credit card. If a bill is not paid in whole by the due date or early, the credit card company has the authority to apply financing fees to the account. When a payment or cash withdrawal is made with a credit card after the payment is due, additional financing costs are necessary in addition to the late payment fees and cash advance fees that have already been assessed. Remember to use the rewards program.Credit card incentive schemes fervently promote the usage of credit cards by offering a wide range of benefits and privileges. Gift cards, cash back incentives, reward points, air miles, discounts, coupons, and a variety of other choices with a similar goal can be used as this type of axis bank credit card payment support. When deciding whether or not to apply for a credit card, it is important to consider not only these benefits but also the award expiration date of the card and the available redemption possibilities. Credit card rewards can be used in a variety of ways, but the majority of them expire after two to three years. Giving cards can be used both offline and online at participating merchants, and reward points can even be exchanged for past-due credit card payments. Therefore, before submitting a credit card application through the credit card application, make sure you are aware with the rewards program. Selecting the credit card with the rewards program that best suits your current way of life is the next step. Finally, remember that once you’ve applied for a credit card, you may check the axis bank credit card status to see where things stand. Last but not least, it’s critical to comprehend why taking into account the aforementioned criteria is crucial rather than applying for any credit card. The claim is that you won’t be able to maximize the benefits in accordance with your spending habits and shopping preferences if you apply for and use “any card” rather than one that has been carefully considered and is suited.

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