Putting Lipstick On A Pig: Fix The Website Or Fail At SEO
You’ve landed a new client and you’re digging into the website. One look online marketing strategies in 2022 tells you this is not going to be easy.
Sure, you could do some SEO activities to make the client happy. But there’s bigger fish to fry.
The information is out of date, it’s not well written and the formatting is hard to read. The website looks old and the CMS is clunky.
The client has big expectations of your SEO program. What do you do?
There’s an old saying about putting lipstick on a pig. Sure, you can “do some SEO.” But you and I both know that we need to address the fundamental problems if we want to succeed in SEO and rank on Page 1 out of millions of results.
At this point, you need to get real with the client. This can be a hard conversation
You have to prepare to walk away from the project or else get creative with the budget. Because neither one of you will win if you don’t get it right.
That said, there are two major categories you need to fix in any website before you kick an SEO program into high gear:The content on the websiteThe technical back-end of the website
I’ll touch on what to look for in each category next.Updating the content
A common lipstick-on-a-pig mistake is when a client asks for more and more new content and fails to address the content they already have on the website. I encourage clients to divert equal resources to updating their old content in addition to creating new.
How often to update the content on a website depends on the topic
In general, an SEO checklist can there are three things to consider:If the topic is evergreen. Some topics are evergreen, meaning the information can stay relevant for a long time. Of course, that doesn’t mean you can’t tweak and optimize evergreen pages for best results. It simply means that there will likely be less work.If the query deserves freshness. You will need the most up-to-date content for a website if it is targeting queries or keywords that require the freshest content in the search results. A social or political event is one example. Google discusses that here.If the topic is deemed “your money or your life” (YMYL). Google discusses YMYL topics in its Search Quality Rater guidelines (think financial or medical advice) and holds webpages that contain them to a higher standard.
In addition to updating the content itself, websites need a strategy for how they will organize the content to get the most SEO value from it — and to create a better user experience.
This includes things like the navigation and how you link pages internally
SEO siloing and internal linking best practices are foundational SEO strategies that will streamline your SEO program’s efforts if done well early on.Updating the website
At first glance, does the website look trustworthy? Or does it have an outdated look and feel? What about the performance of the website — does it provide a good user experience?
These are the fundamentals we must get right before driving more traffic to a website.
Some things to work on right away include:Spider-friendly code: The website needs clean, streamlined code the search engine spiders can crawl with ease.
The content management system:
That custom CMS the client built may have been great at first, but it has SEO problems, and you can’t easily update things inside it. There’s a reason why WordPress is the most popular content management system because it is always up to date.Site speed: How fast a webpage loads impacts the user experience, which is why it’s a part of Google’s ranking algorithm.Mobile usability: Most websites have a large number of people visiting from a mobile device. Websites need to be responsive to desktop and mobile users.Robots.Txt: Robots.Txt can block unnecessary crawling to reduce the strain on a server and help bots more efficiently find good content.XML sitemaps: It’s a best practice to tell search engines about the pages, images and videos on a website with an XML sitemap.
301 redirects: 301s prevent error pages by redirecting old pages to newer
more relevant content as needed. This can improve user experience.Fully qualified URLs: When you link internally and include the full URL starting with the “https:” instead of a relative URL it can fix certain crawl issues.Canonical tags: The canonical link element tells search engines which version of a URL you want in the search results and can resolve duplicate content issues.Server maintenance: Server diagnostic reports help you address common errors right away to improve the user experience.Plugins: For security reasons, update all plugins.The design: Make sure the web design/user interface is in keeping with modern functionality and trends. Usually, an update every three to five years works.
Of course, there are more ways to address
s the technical aspects of a website, but this is the minimum to give an old website some new life. For more, an SEO checklist can help.Just say “no” to pigs
I believe as SEO professionals, we have a duty to advise potential clients in a way that sets them up for success.
If we know that what the client is asking for is merely putting lipstick on a pig, then we need to be upfront about it. Cosmetic changes can add curb appeal, and may be needed — but don’t let the work stop there if the site is still just a pig.
SEOs must go beyond the lipstick and help create a good
improve your seo ranking user experience to succeed. Updated content, Core Web Vitals, and especially page speed are examples of how SEO changes the pig into something better.
And, we should be prepared to either walk away from a potential client who does not want to follow our advice, or get creative and know how to make the most impact with their budget.
That may mean you address the fundamental problems of the website bit by bit on a slower timeline before kicking it into high gear. It’s not the job of SEO to make a pig fly … it’s the job of SEO to transform a website so that it becomes an eagle.
Cryptocurrency and blockchain platform
Cryptocurrency and blockchain platform
What is Koinly?
Cryptocurrency that was created in 2017. It is designed to allow for the exchange of digital currencies between users. Koinly is also known as the ” Kris Flyer of Cryptocurrencies.
Cryptocurrency is a new blockchain platform that allows users to easily and affordably buy and sell goods and services using their tokens. The Koinly software has been designed with consumers in mind allowing them to easily find and buy what they need without having to worry about the security or stability of their transactions.
Cryptocurrency Koinly is a new and innovative way to transfer money. It is fast, secure and easy to use.
Cryptocurrencies, such as Bitcoin, are digital or virtual tokens that use cryptography to secure their transactions and to control the creation of new units. Bitcoin was first created in 2009. Cryptocurrencies are often traded on decentralized exchanges and can also be used to purchase goods and services.
Bitcoin: The future of money?
Bitcoin is the future of money? Some people say it is, while others say it’s not. This digital currency has been around since 2009 and has seen a lot of growth recently. So, what is bitcoin and why should you care?
Bitcoin is the future of money?
There are many people who believe that bitcoin will be the future of money. The reason for this is twofold: first, because it is a digital asset and can be used to purchase goods and services online, which means that it can be easily stored and accessed. Second, bitcoin is deflationary – meaning that as more bitcoins are created, they will become less valuable. This could lead to its popularity increasing as more people see the value in its ability to’t just buy things but also store them. blockchain platform
Bitcoin is a digital asset and payment system invented by Satoshi Nakamoto. Transactions are verified by network nodes through cryptography and recorded in a public distributed ledger called a blockchain. Bitcoin is unique in that there are a finite number of them: 21 million.
Bitcoins are created as an outcome of a process known as mining. Miners can find new blocks to mine by solving an equation that was solved previous block. Once they have found a block, they can add it to their chain by publishing it on the internet and then solving the equation again. The block reward is paid out to the miners as transaction fees.
Is Bitcoin the future of money?
Bitcoin is a digital asset and payment system invented by Satoshi Nakamoto. It is traded on a decentralized network and can be used to purchase goods and services. Some people believe that Bitcoin may be the future of money.
Bitcoin is the future of money. Some believe that it may be the most successful digital currency to date, while others remain unsure about its potential. Despite its volatility, bitcoin is still a valuable investment option for investors and could soon become the global standard for digital currencies.
Free Crypto Tax Software
This article discusses the benefits of using free crypto tax software, which can help individuals and businesses save on their taxes. This software can be very helpful in tracking cryptocurrency holdings and paying taxes correctly.
There is no doubt that cryptocurrency tax is a hot topic for many people as it presents unique and unique opportunities for businesses. Many people are still unsure of the best way to deal with this tax, but there are a few good options out there. One option is to use free crypto tax software. This software can help you get up and running quickly and efficiently with your cryptocurrency taxes. Another option is to use an online platform that specializes in cryptocurrency taxation.
This platform can offer you a more accurate and detailed experience when it comes to your taxes. Finally, always consult with an accountant or financial advisor before beginning any business dealings involving cryptocurrency. These three options will make sure that you are doing everything possible to minimize your tax liability while also maximizing your profits.
Crypto Tax is a free software application that helps taxpayers to file their taxes in a more efficient and organized way. The program provides users with a variety of features, such as automatic filing and intake, online reporting, and more. The app also offers a refund option if the taxpayer fails to file their taxes properly.
Online Gambling enterprises – For Those Players That Intended To Appreciate the Finest Gaming
The craze of the casino site video games is increasing each day as well as the primary reason behind their popularity is the World Wide Web that has actually made the world an international village. Together with the numerous other centers that net has actually offered us, the center to play online is the one which is proved to be a benefit for the today’s generations, that live a lot of their lives online. On-line gaming has not only facilitated our demands of enjoyment yet it has actually additionally given us a power to use demand.
Online pc gaming has captured an expanding number of site visitors and also casino video games are not exception of this. With the evolution of the many on the internet gambling establishment sites, it has actually become really simple for players to play 918kiss android free download video games on personal computer and this is the factor that several on-line video gaming sites have seen their web traffic degrees swell to tape numbers.
On the internet live casino sites provide not just the exact same amenities of the brick-and-mortar casino sites yet they likewise supply gamers with more recent video games that they have never ever played before. Moreover, the 918kiss apk download for ios sites provide gamers the heftiest benefits along with several various other sorts of rewards that can be made easily. The game selection is large, and also the video games are usually much faster than they are in casino sites. At online gambling establishments, there is a lot more for an online casino game enthusiast as well as even one of the most requiring player can discover something for himself.
As a result of the big selection of sporting activities in which you can position your wagers at any time, on the internet deal players the facilities to make their revenue in numerous methods. On the internet gaming websites are not just extremely protected but additionally are totally credible where you can constantly obtain a reasonable bargain. Whether you pick them for free online games or just to win some money, the online casino sites always offer you the enjoyable you are trying to find with the cash to make your dreams the real one. Today online casino site sites witness strong involvement among customers who choose on the internet casinos all due to their secure and protected nature, the first and foremost demand of the casino game players.
Horse Wager Racing System Tips and Profitable Equine Betting Approaches
The amount of punters that are getting involved with today’s horse wager play Dream Gaming casino online Singapore markets has been gradually rising over the past numerous years. There are numerous different factors that have actually brought about the consistent boost in the need for even more and better steed wagering opportunities, most significantly, the addition of the internet to the structure and foundation of all existing betting firms as well as bookmakers.
The web has resulted in a boom in countless markets, among which is the purebred auto racing neighborhood that has actually greatly taken advantage of the on-line steed wagering exchanges, like betfair.com and others, that have emerged over the past years. These effective online exchanges enable punters to actually get involved with their very own horse auto racing system while rising to the minute stats as well as probabilities, in addition to the availability to place bets on steeds throughout every racing market.
It is really amazing what is currently possible for punters with a little bit of direction and also understanding to play as well as win on such a consistent degree. There are several punters that have actually turned their time to even making a full-time revenue from steed betting, as even more individuals get entailed, the betting pools continue to expand and also with the appropriate laying play, so to can the wagering bank of any eager steed punter.
There are numerous different equine play live casino SA Gaming in Singapore systems out there that it can be really rather challenging to discover one that fits your very own personal punting experience and also time table. Some systems require lengthy put off wagering research via different on-line sources, and though the results are really consistent, the time spent to find a winning selection for either a backing or lay wager can become a complicated task and dramatically restrict the number of wagers you have the ability to position in an offer week.
Various other systems, do not enter into sufficient information as well as the opposite can happen where you are just not sure if the racing systems selections have been made instead inferior or without proper looking at So the trick is to discover a steed wagering system that will essentially stabilize a wide range of various devices and elements to making appropriate selections, supplying you with tokopediaweb a powerful tool to direct your strike rate with the roofing system.
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