Putting Lipstick On A Pig: Fix The Website Or Fail At SEO
You’ve landed a new client and you’re digging into the website. One look online marketing strategies in 2022 tells you this is not going to be easy.
Sure, you could do some SEO activities to make the client happy. But there’s bigger fish to fry.
The information is out of date, it’s not well written and the formatting is hard to read. The website looks old and the CMS is clunky.
The client has big expectations of your SEO program. What do you do?
There’s an old saying about putting lipstick on a pig. Sure, you can “do some SEO.” But you and I both know that we need to address the fundamental problems if we want to succeed in SEO and rank on Page 1 out of millions of results.
At this point, you need to get real with the client. This can be a hard conversation
You have to prepare to walk away from the project or else get creative with the budget. Because neither one of you will win if you don’t get it right.
That said, there are two major categories you need to fix in any website before you kick an SEO program into high gear:The content on the websiteThe technical back-end of the website
I’ll touch on what to look for in each category next.Updating the content
A common lipstick-on-a-pig mistake is when a client asks for more and more new content and fails to address the content they already have on the website. I encourage clients to divert equal resources to updating their old content in addition to creating new.
How often to update the content on a website depends on the topic
In general, an SEO checklist can there are three things to consider:If the topic is evergreen. Some topics are evergreen, meaning the information can stay relevant for a long time. Of course, that doesn’t mean you can’t tweak and optimize evergreen pages for best results. It simply means that there will likely be less work.If the query deserves freshness. You will need the most up-to-date content for a website if it is targeting queries or keywords that require the freshest content in the search results. A social or political event is one example. Google discusses that here.If the topic is deemed “your money or your life” (YMYL). Google discusses YMYL topics in its Search Quality Rater guidelines (think financial or medical advice) and holds webpages that contain them to a higher standard.
In addition to updating the content itself, websites need a strategy for how they will organize the content to get the most SEO value from it — and to create a better user experience.
This includes things like the navigation and how you link pages internally
SEO siloing and internal linking best practices are foundational SEO strategies that will streamline your SEO program’s efforts if done well early on.Updating the website
At first glance, does the website look trustworthy? Or does it have an outdated look and feel? What about the performance of the website — does it provide a good user experience?
These are the fundamentals we must get right before driving more traffic to a website.
Some things to work on right away include:Spider-friendly code: The website needs clean, streamlined code the search engine spiders can crawl with ease.
The content management system:
That custom CMS the client built may have been great at first, but it has SEO problems, and you can’t easily update things inside it. There’s a reason why WordPress is the most popular content management system because it is always up to date.Site speed: How fast a webpage loads impacts the user experience, which is why it’s a part of Google’s ranking algorithm.Mobile usability: Most websites have a large number of people visiting from a mobile device. Websites need to be responsive to desktop and mobile users.Robots.Txt: Robots.Txt can block unnecessary crawling to reduce the strain on a server and help bots more efficiently find good content.XML sitemaps: It’s a best practice to tell search engines about the pages, images and videos on a website with an XML sitemap.
301 redirects: 301s prevent error pages by redirecting old pages to newer
more relevant content as needed. This can improve user experience.Fully qualified URLs: When you link internally and include the full URL starting with the “https:” instead of a relative URL it can fix certain crawl issues.Canonical tags: The canonical link element tells search engines which version of a URL you want in the search results and can resolve duplicate content issues.Server maintenance: Server diagnostic reports help you address common errors right away to improve the user experience.Plugins: For security reasons, update all plugins.The design: Make sure the web design/user interface is in keeping with modern functionality and trends. Usually, an update every three to five years works.
Of course, there are more ways to address
s the technical aspects of a website, but this is the minimum to give an old website some new life. For more, an SEO checklist can help.Just say “no” to pigs
I believe as SEO professionals, we have a duty to advise potential clients in a way that sets them up for success.
If we know that what the client is asking for is merely putting lipstick on a pig, then we need to be upfront about it. Cosmetic changes can add curb appeal, and may be needed — but don’t let the work stop there if the site is still just a pig.
SEOs must go beyond the lipstick and help create a good
improve your seo ranking user experience to succeed. Updated content, Core Web Vitals, and especially page speed are examples of how SEO changes the pig into something better.
And, we should be prepared to either walk away from a potential client who does not want to follow our advice, or get creative and know how to make the most impact with their budget.
That may mean you address the fundamental problems of the website bit by bit on a slower timeline before kicking it into high gear. It’s not the job of SEO to make a pig fly … it’s the job of SEO to transform a website so that it becomes an eagle.
Best Practices to Grow Your Business with Web to Print Solutions
Magento is considered one of the most widely used eCommerce platforms in the world. The platform is widely used by B2C and B2B firms globally, with over 250,000 merchants. Magento gives merchants growth, which is why it is one of the top eCommerce systems.
It has become a vital tool for businesses that are looking to expand their presence online and boost sales in the printing industry. When you put these solutions effectively into practice and then use them, it can greatly improve the growth and market visibility of the company.
Read about some leading practices to growth with end-to-end Web to Print Solutions.
What is Magento Web to Print?
Magento Web to Print refers to a solution that integrates web-to-print technology into the Magento e-commerce platform. It enables users to create and customize printable products such as business cards, stationery, promotional items, apparel, and more directly within the Magento environment.
Thanks to this technology, clients can use the user-friendly tools and templates that Magneto stores provide to customize and design their desired products. Users may alter text, add images, change colors, and even adjust design elements to create personalized, one-of-a-kind products using Magento Web to Print. Before you even place an order, the customers will be able to view the finished product, and if they are satisfied, then only the design will be finished.
Tips to Grow Business with Magento Web to Print Solutions
You should make sure there are lots of customization choices available for your Magento web-to-print solution. The option to customize printed goods is something that customers appreciate. When you give customers a chance to easily customize text, colors, pictures, and design components, it gives them the ability to produce one-of-a-kind items, which increases user engagement.
One of the best ways to add data consolidation, process automation, and product customization to your online print store is through the Magento web-to-print plugin. The plugin can also offer optimized order and customer management modules with experience-enhancing features. Whenever implementing best practices, make sure to settle for no less than premium features as it not only helps growing business but also makes the experience hassle-free for the customers.
Understanding the priorities and convenience of customers is what takes you closer to growth, and the most crucial element here is settling down with a User-Friendly Interface. The success of a web-to-print solution depends on its user interface. You must ensure users can easily and seamlessly navigate the Magento platform and its web-to-print extension. Customers will be more likely to use and return to your website if it is easy to navigate, has clear instructions, and has an intuitive design tool.
You should ensure your Magento web to print solutions is mobile-responsive, given the rise in the popularity of mobile devices. This increases the convenience and reach of your consumer base by enabling users to design and order things from their smartphones or tablets easily. Today, you cannot undermine the importance of mobile responsiveness as it can get you some loyal customers and set the stage for large visitors to your products.
Enhance the SEO of your Magento Store
If your clients are not able to find you online, then it means expanded skills, personalized platforms, and experiences are not that good. You must optimize your Magento store for search engines and other digital channels to guarantee that your platform has the best possible exposure and reach toward your target market. To that end, you need to brainstorm some wonders of SEO practices and step up with growth.
Improve the Magento Checkout Process
E-commerce platforms encounter a major issue with high bounce rates and shopping cart abandonment. The lengthy and tedious checkout procedure is one of the main reasons people give up on a purchase. You ought to streamline your checkout procedure to ensure your clients do not defect to your rivals. You need to implement some best-in-class strategies to streamline your checkout procedure.
Businesses may optimize the potential of Magento web-to-print solutions by putting these best practices into practice. At Brush Your Ideas, we power you with world class solutions that are dedicated for your business growth and strengthen your position in the competitive world. Choose our tool to enjoy the magic of success ahead.
Tips to Follow When Submitting Your First Axis Bank Credit Card Application
Many advantages come with credit cards, including the chance to accrue reward points, an interest-free grace period, support through tough financial circumstances, and the elimination of the need to carry cash.
Even if having a credit card can be advantageous and provide numerous advantages, if you want to make the most of it, you must practice using the correct card properly and logically. For many people, especially those who are new to using credit cards, picking the best credit card to apply for may take some time because there are so many credit cards available from so many different credit card issuers.A variety of verification processes must be successfully completed before utilizing a credit card and beginning transactions.
The following is a list of some of the checkpoints that fall within this category:
Take into account your buying preferences and habits.
Despite the fact that you can apply for a variety of credit cards, the bulk of them are made to manage particular kinds of purchases. Some purchases will make this easier for you to do than others. These perks come in many forms, including special treatment, price cuts, rewards, points, coupons, and rebates.
While some credit cards may give additional reward points for purchases like travel, dining, or accommodation, other credit cards might pay cashback on routine expenses like gas or other charges. On a variety of various kinds of transactions, cashback is offered. Make sure the axis bank credit card you select offers the features and advantages that best suit your lifestyle and spending habits.
Find out how much the first year, the renewal, and any additional costs will cost.
In general, credit card issuers charge cardholders a variety of fees, such as yearly fees, penalties for late payments, costs related to incentive redemption, and, among other things, cash advance/withdrawal fees. These charges may vary based on the type of credit card used. Before choosing a certain credit card, it is a good idea to compare each of these fees because they vary between lenders and card types. Given the numerous benefits and functions credit cards provide, this is accurate. Keep in mind that after you’ve filed your credit card application, you can check on axis bank credit card status to stay updated. Some credit card providers will forgo the annual charge and membership cost in return for a set monthly payment. Not all credit card firms, though, run their businesses in this way. After carefully examining the many fees and costs imposed by various lenders, you should choose a axis bank credit card whose advantages, such as cashbacks, discounts, and reward points, surpass the numerous essential fees and costs imposed by the credit card issuer. To see if you qualify for a joining incentive, check your eligibility.Before choosing a credit card and completing an application, make certain that there is a sign-up bonus available. Many credit card firms provide welcome gifts, sometimes known as joining bonuses, to entice new customers. Gift cards, freebies, extra reward points, or a variety of other incentives could be included in these bonuses. If you want to receive joining bonuses in addition to other benefits like cash-backs, discounts, and other incentives, seek for them before applying for any credit card and compare them to credit cards. You’ll ensure that you get additional perks like cash-backs, discounts, and other incentives by doing this. Keep in mind that you can check on the progress of your credit card application after you’ve filed it to keep updated through axis bank credit card status facility.
Any prospective charges and expenses should be noted.Even while paying your axis bank credit card debt in full after it is past due is never a sensible choice, comparing financing charges before applying for a credit card is a smart one. This is true even though it is a wise idea to compare financing rates before applying for a credit card. If a bill is not paid in whole by the due date or early, the credit card company has the authority to apply financing fees to the account. When a payment or cash withdrawal is made with a credit card after the payment is due, additional financing costs are necessary in addition to the late payment fees and cash advance fees that have already been assessed. Remember to use the rewards program.Credit card incentive schemes fervently promote the usage of credit cards by offering a wide range of benefits and privileges. Gift cards, cash back incentives, reward points, air miles, discounts, coupons, and a variety of other choices with a similar goal can be used as this type of axis bank credit card payment support. When deciding whether or not to apply for a credit card, it is important to consider not only these benefits but also the award expiration date of the card and the available redemption possibilities. Credit card rewards can be used in a variety of ways, but the majority of them expire after two to three years. Giving cards can be used both offline and online at participating merchants, and reward points can even be exchanged for past-due credit card payments. Therefore, before submitting a credit card application through the credit card application, make sure you are aware with the rewards program. Selecting the credit card with the rewards program that best suits your current way of life is the next step. Finally, remember that once you’ve applied for a credit card, you may check the axis bank credit card status to see where things stand. Last but not least, it’s critical to comprehend why taking into account the aforementioned criteria is crucial rather than applying for any credit card. The claim is that you won’t be able to maximize the benefits in accordance with your spending habits and shopping preferences if you apply for and use “any card” rather than one that has been carefully considered and is suited.
TEACHERS HALLOWEEN COSTUME IDEAS 2023
In this blog, we’ll present a collection of fun and innovative Halloween costume ideas that will transform you into the ultimate “spooktacular” teacher. From classic literary characters to scientific icons, historical figures to superheroes, there’s something for every teacher looking to add an extra touch of Halloween magic to their classroom.
TEACHERS HALLOWEEN COSTUME IDEAS
Here are some teachers Halloween costume ideas
Literary Legend: Bring your favorite literary character to life! Dress up as Alice in Wonderland, Sherlock Holmes, Miss Frizzle from “The Magic School Bus,” or even a whimsical Harry Potter character like Professor McGonagall.
Historical Hero: Pay homage to influential figures from history. Become a famous scientist like Albert Einstein or Marie Curie, a courageous leader like Abraham Lincoln or Joan of Arc, or a groundbreaking artist like Frida Kahlo.
Super Teacher: Embrace your inner superhero by creating a unique teacher alter-ego. Design your superhero costume with a personalized logo that represents your teaching superpowers, like “Captain Calculus” or “Ms. Wordsmith.”
Math Maven: Make math more magical by dressing up as a math wizard. Don a robe covered in equations, wield a wand made of rulers, and challenge your students to math puzzles throughout the day.
Science Sorcerer: Transform into a science sorcerer with a lab coat, goggles, and a few vials filled with mysterious substances (water, of course!). Explore the wonders of the universe with your young scientists.
Geography Guru: Turn geography into an adventure by dressing up as an intrepid explorer. Add a safari hat, a compass, and a world map to your ensemble and take your students on a global journey.
Artistic Ace: Unleash your artistic side by becoming a famous painter or sculptor. Dress up as Leonardo da Vinci, Vincent van Gogh, or Frida Kahlo, and inspire creativity in your classroom.
Tech Whiz: Embrace the digital age by dressing up as a tech-savvy guru. Adorn yourself with wearable gadgets and accessories that represent the modern tools of education.
Music Maestro: Be the maestro of Halloween with a music-themed costume. Dress up as a famous composer like Ludwig van Beethoven or as a rock star music teacher to inspire the young musicians.
Storybook Teacher: Combine elements of classic fairy tales to create a whimsical storybook teacher costume. Incorporate elements from “Little Red Riding Hood,” “Goldilocks and the Three Bears,” or “The Three Little Pigs.”
the key is to have fun and let your creativity shine through your chosen costume. It’s an excellent opportunity to engage your students, spark their imaginations, and create a memorable learning experience. Happy Halloween!
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