As any savvy inbound marketer knows, blogging is a vital tool for attracting the right visitors to your website. If you’ve been blogging for any length of time, you might’ve begun toying with the idea of guest blogging, too.
And if you’ve been wavering with that idea, we’re here to let you know: You absolutely should.
What is Guest Blogging?
Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to:
- Attract traffic back to their website
- Boost their domain authority using external links to high-authority domains
- Increase their brand credibility and awareness, and
- Build relationships with peers in their industry.
Almost always, guest blogging offers mutual benefits for both the guest blogger and the website hosting the guest content. In other words, guest blogging is a two-way street — so when you decide to hop on the guest blogging bandwagon, you should consider featuring posts by guest bloggers on your own website, too.
Why Is Guest Blogging Important For Your Business?
Guest blogging offers a number of benefits for any business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience.
Additionally, featuring guest posts on your own blog will help you deliver new perspectives and fresh content to your audience. We’re all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts is a great way to keep readers engaged — not to mention the promotional boost that occurs when your guest bloggers share their blogs with their personal network.
Some blogs, like OpenView, source the majority of their content from other leaders in their industry. Even if you don’t have the resources to stick to a robust blogging cadence, guest bloggers can help you offer new content to your readers without much additional time and effort needed by your team.
How Do I Get Started With Guest Blogging?
Before you get started with guest blogging, make sure you’re clear about what you’re looking to get out of the guest blogging experience. Look for industry blogs by non-competitor companies where you can deliver real insight to readers.
Guest blogging for your partners is a great place to start. At New Breed, we write guest blogs primarily for our partners as part of our co-marketing strategy. We also tend to use guest blogging as a way to develop relationships with companies we hope to partner with in the future.
Regardless, research is essential for successful guest blogging.
It’s no secret that there is a lot of spam surfacing the web. It’s your job to make sure you’re not posting to these types of blogs — or publishing any spammy content on your own blog.
Focus on finding writers within your niche, within your market and from a respected business or background. You should also agree with what they’re saying in their post and ensure that the message aligns with your personas’ interests. If the content doesn’t align with your business, personas or brand voice, guest blogging can have a swift and negative impact on your company.
Here are a few things to look for before offering to guest blog or vice-versa:
- Does this blog or blogger have a slew of followers who are actively posting comments, sharing blogs with their networks and otherwise engaging with content?
- Do they have a Facebook or Twitter account where they share their own blog posts regularly?
- Do they have high domain authority that would amplify my own SEO ranking?
- Is their industry and expertise complementary to my own?
Pro tip: When searching for blogs to publish on, search for a relevant industry keyword + “guest post,” “technology write for us” or something similar. For example, if you wanted to write about inbound marketing, you could Google:
- Inbound marketing guest post
- Inbound marketing guest post guidelines
- Inbound marketing seeking guest posts
- Inbound marketing write for us
- Inbound marketing guest post submissions
… and so on. This will help you find relevant industry blogs who are interested in the topic you’re writing about and currently accepting submissions from guest bloggers.
How Does Guest Blogging Impact SEO?
The short answer is: As long as you’re careful and considerate about creating high-value guest blogs for legitimate websites, guest blogging can be a great tool for building your domain authority and moving up in SEO rankings.
It’s understandable, though, why many have questioned whether or not guest blogging will hurt their business. With the risk of “spam bloggers” who try to bribe blog owners into letting them post low-quality content for their own link-building and SEO benefit, many marketers have decided to opt against it entirely.
Ultimately, developing an SEO-boosting guest blogging strategy comes down to providing genuine, helpful and relevant content to educate readers — not low-quality content used as a mere container for links to your website.
So as long as your content is of high quality, guest blogging is a great way to increase your site rankings. The way Google sees it, if other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting. When individuals comment, share, like or link to your blog, it moves up in Google’s PageRank — that means, it’s much more likely to pop up first when someone googles a similar topic.
But Google PageRank is only an algorithm, so it can’t tell the difference between dynamic content and spam! So while cramming your guest blog posts with links and keywords will push you farther up in the ranking, it probably won’t generate any new, high-fit traffic, and it definitely won’t establish you as an authority in your field.
What Does High-Quality Guest Blogging Look Like?
The key to writing a high-quality guest blog is to think of it as a value-add for your audience — not as an advertisement!
As with any type of inbound content, your guest blogs should be intended to educate your reader, not promote your own product or service. If the topic is relevant to your product or service, then of course there’s no harm in featuring it in your blog. But there’s a big difference between selling yourself and offering helpful, actionable information to your readers.
Instead, write guest blogs with the purpose of establishing yourself as an authority figure in your field, introducing your name to a new audience and building genuine relationships with other bloggers or businesses.
Here are a few other quick tips to help you enhance your guest blogging strategy:
- Write a clear, concise author bio. Although some companies allow you to include links back to your website within the main body of your blog, many prohibit it or change the links over time. Your bio, then, is likely the only place in your guest post that will include a permanent link back to your website.
- Try to include at least one relevant internal link back to one of the company’s previous blog posts within your guest post. They’ll appreciate the research you’ve done and this small act helps increase their own authority and traffic.
- Conclude each post with a call-to-action that asks readers to leave comments. Remember, the more people to comment on and share your blog, the more popular your post will become in a SEO search.
- Promote your guest blog post on your own social media networks. This is a nice gesture that will also generate more traffic back to your guest blogger and their business. By now, it should be second nature for you to share your content — and it’s a good way to say “thank you” for publishing your guest post. The team behind classic gaming site Solitaired takes their guest post promotion to one more level. When they post high quality solitaire or game related content on other sites, they also actively market and drive links to those articles. It’s great for their publishing partner, and it improves the strength of their backlinks.
- Use Google Analytics to track how much traffic your guest post is generating. This will give you a broader idea of what readers want to hear about and see what is working for your business.
Following these tips will help you avoid writing or accepting spammy content and, in turn, reap the true benefits of guest blogging. To increase your SEO rankings, boost the credibility of your brand and reach new audiences in your industry, follow our recommended steps and only associate your business blog and posts with well-respected marketers.
Unpacking LLDP And LLDP-MED: What They Are, And How They Work Together
LLDP and LLDP-MED are two networking protocols designed to enable better network management, device discovery, and communications. They are both Layer 2 protocols that use Ethernet frames for data transmission, but offer different benefits to businesses. In this article, we will unpack exactly what LLDP and LLDP-MED are, how they work together, and how they can help improve the network infrastructure of any business. By the end of this article, you should have a solid understanding of these two technologies and how they can benefit your organization.
What is LLDP?
LLDP is a standard protocol for network devices to exchange information with each other. The protocol is used to discover the physical topology of the network and to identify which device is connected to which port. LLDP also allows devices to share their capabilities and configurations with each other, which helps ensure that the network is configured correctly.
LLDP-MED is an extension of the LLDP protocol that was developed specifically for VoIP networks. It allows VoIP devices to exchange information about their quality of service (QoS) requirements and capabilities. This information can be used by network devices to automatically configure themselves for optimal QoS performance.
What is LLDP-MED?
LLDP-MED is an extension to the industry standard Link Layer Discovery Protocol (LLDP), and allows networked devices to exchange information about their capabilities and configuration. The LLDP-MED specification was developed by the IEEE 802.1 working group, and defines a set of TLVs (Type-Length-Values) that can be used to exchanged information such as device type, media type, power over Ethernet (PoE) support, VLAN configuration, and more.
In order for two devices to exchange LLDP-MED information, they must first be configured to do so. This can be done manually, or via DHCP/automated configuration mechanisms. Once configured, the devices will periodically send out LLDP-MED frames containing the relevant TLVs. These frames are received and processed by neighboring devices, which can then use the information to optimize their own configuration. For example, a switch may use LLDP-MED information from an IP phone to configure itself for PoE support and enable QoS features for that particular phone.
The LLDP-MED specification is flexible and extensible, and new TLVs can be defined as needed. This allows manufacturers to add support for new features and capabilities without having to wait for a standard update. However, it also means that not all devices will necessarily support all TLVs – so it’s important to check compatibility before relying on LLDP-MED for critical network tasks.
How do LLDP and LLDP-MED work together?
LLDP and LLDP-MED are two industry standard protocols that work together to provide enhanced management and control of IP-based networks. LLDP is used to discover and report information about neighbors on a network, while LLDP-MED is used to manage QoS parameters and automatically configure devices for optimal operation.
When used together, these protocols can provide a wealth of information about the state of a network and the devices connected to it. This information can be used by network administrators to troubleshoot problems, optimize performance, and ensure compliance with policies and procedures.
In addition, the use of LLDP and LLDP-MED can automate many of the tasks associated with managing a network. For example, when a new device is connected to the network, LLDP can be used to discovery its capabilities and automatic configuration settings. This information can then be passed on to LLDP-MED, which can use it to configure the device for optimal operation without any manual intervention.
The combination of these two protocols provides a powerful tool for managing IP-based networks. By using them together, administrators can gain detailed insights into the state of their network and automate many of the tasks associated with managing it.
Benefits of using LLDP and LLDP-MED together
LLDP and LLDP-MED are two complementary technologies that can be used together to provide a number of benefits for network administrators. When used together, these technologies can provide enhanced visibility into the network, simplification of network configuration and management, and improved security posture.
Some of the key benefits of using LLDP and LLDP-MED together include:
1. Enhanced visibility into the network: LLDP provides detailed information about the devices and connections in a network, while LLDP-MED adds additional data such as device capabilities and configurations. This combination of data gives network administrators a comprehensive view of their network, making it easier to identify potential problems or areas for improvement.
2. Simplified network configuration and management: The use of LLDP can automate many tasks related to configuring and managing networking equipment. For example, LLDP can be used to automatically discover devices on a network and configure them with the appropriate settings. This can greatly simplify the process of configuring and managing large networks.
3. Improved security posture: The use of LLDP can help improve the security posture of a network by providing detailed information about devices and connections. This information can be used to identify potential security risks and take steps to mitigate them. Additionally, LLDP-MED can help secure communication between devices by encrypting data transmissions.
Implementing LLDP and LLDP-MED
LLDP and LLDP-MED are two networking protocols that can be used together to provide end-to-end connectivity between devices on a network. LLDP is a Layer 2 protocol that allows devices to discover and exchange information about their neighbors on the network. LLDP-MED is a Layer 3 protocol that extends the functionality of LLDP to include support for media-specific applications such as VoIP and IPTV.
When implemented together, these two protocols can provide a complete solution for end-to-end connectivity between devices on a network. In addition to discovery and information exchange, LLDP and LLDP-MED can also be used to configure and manage networked devices. For example, LLDP can be used to automatically configure port settings on switches and routers, while LLDP-MED can be used to manage QoS settings for VoIP traffic.
When configuring LLDP and LLDP-MED, it is important to ensure that both protocols are enabled on all devices on the network. In addition, it is necessary to configure each protocol’s settings according to the needs of the specific application or service being deployed. For example, when deploying VoIP over an IP network, it is necessary to configure QoS settings in order to ensure acceptable call quality.
LLDP and LLDP-MED are important protocols in today’s networks, allowing for improved interoperability between different devices. They work together to identify and exchange information about each device on the network. The combination of LLDP and LLDP-MED allows for more robust network deployments, including providing better quality service to users. By understanding how these protocols work together, you can ensure that your network runs as smoothly as possible.
Understanding White Label Bitcoin Exchange and its Benefits
When it comes to cryptocurrency exchange development, there are multiple eyes to get your dream trading platform. Depending upon the budget, time duration of the project and features entitled to the platform, businesses choose their way to complete their dream project. One way to create a crypto trading platform is by using a white-label bitcoin exchange script to build a platform like Binance, one of the world’s top-rated platforms.
Binance is an online exchange where users can buy, sell or trade cryptocurrencies with the reliability and security of an optimum trading place. It has gained popularity because of its features and interface that attracts users to the platform in the first place. White-label solutions are that miraculous thing that can assist businesses in starting their cryptocurrency exchange business as a top-rated platform in no time. Let us learn more about white-label exchanges now.
What Do You Mean By White-Label Exchange?
A white-label solution is a pre-designed, coded and tested script made by a third party to sell to businesses to help them build a crypto trading platform with their name and logo.
In other words, a white-label script is like using another brand’s script to develop their product with our name. A white-label works like a deal that connect a white-label script provider to the one who wants to buy one for their business.
Seeing the current burgeoning trend in cryptocurrency and its trading, many renowned companies offer their white-label solutions to help businesses get into the cryptocurrency market. From Binance, Luno, Wazirx, Coinbase and Remitan, many famous trading platforms offer their white-label solutions in the market.
These white-label help build cryptocurrency exchange in which you get all the features, design, and functionality of the platform whose script you are using.
Types of Exchanges Available in The Market
When we talk about white-label exchanges, there are three types available in the market that you can opt for as per your business needs.
1. Centralized Exchanges
A centralized trading platform is that cryptocurrency trading online space where traders can buy or sell crypto but under the control of the Bitcoin exchange software. It means that Binance will control or supervise all the transactions on the platform.
2. Decentralized Exchanges
The exact opposite of centralized ones, a decentralized platform works on an automated system that controls the transaction process between two users. It means that there is no presence of authority, and it works on a peer-to-peer trading concept. Binance DEX also makes decentralized exchanges available in the market.
3. Hybrid Exchanges
A hybrid exchange is the amalgamation of both centralized and decentralized exchanges altogether. It means that both exchanges’ top qualities are integrated into one single platform. From features like low latency and the fastest transaction speed from centralized ones to no third-party intervention, users can bring the best of the trading experience.
How To Start a Crypto Exchange Business?
If you want to enter into the cryptocurrency business, there are two ways to get your dream project done, and that is:
- Creating a crypto trade platform from scratch, and
- Building one using a white-label Bitcoin Exchange
While building a trading platform from scratch is more hectic, challenging and time-consuming and would rather take up all your money and energy, a white-label solution will do the same work in less time and lower cost.
It takes around 12 to 24 months to create a platform from scratch, from creating a plan to designing the interface and development process to testing and deployment. And there might be a chance that you might not get the product you wanted in the first place.
On the other hand, a white-label solution can do the same work for you with no unseen challenges and complexities. You can build the platform in less time, and the final product is also cost-effective. As it is a pre-designed and coded script that the developer uses to build the exchange, it generally takes 6-12 months to finish the project. This means that you get savings on money, time and energy that you can invest in more crucial tasks for your business’s growth.
What Are The Advantages of Using a White-Label Solution?
Despite the above-mentioned benefits, there are some additional features that white-label solutions provide to businesses:
1. Customization Option
You can add or eliminate any feature or change th interface per your requirement using the customization feature.
Since the white-label solution has already been in the market for a long, it has set some brand recognition and consists of capabilities that will help you set your foot in the market.
3. Ideal Use of Resouces
With this mode of development, businesses can save both time and money as they get a pre-designed, approved, tested and trusted solution that has proven to be admired by the customers. So, you do not need to do most of the part alone.
4. Faster Development
Any company can build their cryptocurrency trading platform in a very less period and with minimal effort using a white-label solution.
Take Away From The Blog
People are now choosing cryptocurrency exchange platforms for their businesses as it is a perfect way to increase their market share and maintain liquidity flow in their company. But, as they have no knowledge of the cryptocurrency market, building one can be a tricky task with all the effort, time, and money.
The best way to enter this new field is to opt for white-label solutions from Appinop Technologies and their development services to build a fully functioning and cost-effective crypto trading platform. With an experienced team, the latest tools and the newest technologies, you can rely on Appinop for your next dream project. With their meticulously designed plans, you can design your project plan to ensure that your plan is in the right hands.
Get a consultation with the most-accomplished industry names to resolve all your queries and confusion related to the cryptocurrency market to start your business confidently.
Artificial Intelligence in eCommerce App Development: Powerful Ways to Integrate the Technology
Artificial intelligence (AI) is a recent innovation widely used by organizations of all sizes and in various sectors. The ever-demanding AI applications are paying off for organizations. To speed up digitization and benefit from technological advancements, businesses are increasingly implementing AI use cases in many facets of their operations.
Online market vendors and retailers are progressively investing in AI apps, just as in the manufacturing, healthcare, and other product or service sectors. Retailers or eCommerce players focus on providing more individualized services to their customers through AI-powered mobile app development combined with Augmented Reality and Virtual Reality capabilities.
By collaborating with the top eCommerce app development company, app developers and research analysts can create the best applications of AI in eCommerce. Moreover, in this article, you’ll learn how AI mobile applications work to grow an eCommerce business.
But how are they doing this? Read on for our comprehensive list!
Increase in volume of voice search
Nowadays, people rely on voice assistants like Alexa and Siri to get all details about products before making an online purchase. According to an updated speaker sales forecast model published by Loup Ventures1, 75% of US citizens will have a smart speaker by 2025, producing $35.5 billion in revenue. ECommerce enterprises will likely see a breakthrough as more homes adopt this technology. In 2021, this was undoubtedly an AI application to watch.
In-app Virtual Assistants For Better User-engagement
It is the second-most results- and value-driven Artificial Intelligence application in e-Commerce. In-app virtual chat assistance capabilities are available in 90% of e-commerce players’ applications to improve customer experiences and provide quick responses.
Virtual assistants powered by AI offer responses much like sales professionals, whether they are voice- or chat-enabled, and they help with lead conversions.
Numerous well-known brands from various sectors, including Starbucks, Sephora, and Domino’s, have implemented chatbots to help their eCommerce operations. Customers can ask a bot any question they have about a product, and they will receive a timely answer. As they receive prompt responses to their inquiries, this may influence the customer’s choice to buy or not.
Auto-generated product descriptions
Purchase decisions are made by customers using product descriptions. Therefore, it is a crucial tool for influencing clients. eCommerce may use the power of AI to generate reports that speak to the buyer’s interests with the aid of AI content production technologies.
Virtual Experiences brought by AI, AR, and VR in eCommerce
Here is one of the top eCommerce AI use examples. Users of marketplace apps are getting a terrific virtual experience thanks to augmented reality (AR) and virtual reality (VR).
Users can search for things, find them, and virtually place them in their homes thanks to smartphone apps powered by AI and AR. As a result, the likelihood of lead conversion will increase with using such 3D representations of products in their environments.
The IKEA app is the best illustration of this situation. Customers can alter the product’s color and size and virtually check for visibility in their homes.
Upgraded delivery method
We can all agree that we want our purchases from eCommerce websites to be delivered as quickly as possible once we make a purchase. Customers can even sign up for Amazon Prime to receive deliveries the next day or the day after. Now, because of the power of AI and data-driven innovation, future applications of AI will see robots bringing goods to your door. And such a technology integration helps to advance services making things easier for customers.
Sales generation through wearable technology
The use of wearable technologies will be highly advantageous for eCommerce platforms. All wearables, whether FitBit or Apple Watch, may track the products you browse and utilize that information to suggest customized products. The eCommerce sector can gain real-time access to client data and methodically spot potential for product sales by combining wearable computing devices with CRM systems.
So, if you want a growing business and satisfied customers for your eCommerce business, you must incorporate AI into your business app. And to do so, you must connect with an experienced eCommerce app development company. Once you connect with the experts, your app development project completes without hassle. Therefore, without any delay, connect with a technical team to get your app developed immediately.
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