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WTO Cannot Continue as Barrier to COVID-19 Medicines

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It’s unimaginable that more than two years into the pandemic with more than 15 million people killed, World Trade Organization (WTO) countries are still stuck debating whether WTO intellectual property barriers should be waived for COVID-19 vaccines, treatments and tests.

Actually, that’s not quite correct: The needed waiver has been scotched thanks to a few wealthy countries doing Big Pharma’s bidding.

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Instead, the WTO staff is pushing for a deal on a rump text that experts at Doctors Without Borders and other groups conclude​ is unlikely to result in more vaccines being made or administered. It does not even apply to treatments and tests. Worse, it could undermine countries’ existing WTO flexibilities to make generic versions of medicines.

This is not what most countries want. More than 100 support a temporary waiver of the WTO’s monopoly rights for pharmaceutical corporations so that more of the most effective mRNA vaccines and life-saving treatments, like Paxlovid, can be produced in as many locations as possible.

President Joe Biden supported a WTO waiver of IP barriers for COVID vaccines. South Africa and India’s text that waives WTO’s Agreement on Trade-Related Intellectual Property (TRIPS) provisions has 65 country cosponsors.

Yet with our health and the world economy at risk from dangerously low vaccination rates and limited access to treatments in most developing nations, three WTO members—the European Union (EU), Switzerland and the U.K.—have blocked the rest of the world.

At the start of 2022, the WTO’s director general sought a way forward through talks among the EU, South Africa, India and the U.S. But that process failed as the EU defended the pharmaceutical industry position and refused to waive intellectual property monopolies while the U.S. insisted that any deal cover only vaccines not easier-to-produce treatments. The U.S. demand seems particularly ironic, cruel and out of step with the ever-changing COVID-19 situation, now that U.S. COVID strategy has changed to prioritize testing and treatment.

That text was so bad only the EU supported it. It was resoundingly rejected worldwide. WTO rules have limited countries’ freedom to operate generic COVID-19 medicine production, thus the need for a waiver, not additional constraints.

But now, remarkably, even though South Africa, India and the U.S. did not support the EU’s no-waiver approach and most WTO countries support a waiver, the rump text has replaced the waiver as the focus of WTO negotiations.

Partners In Health, Oxfam and other groups urged Biden to reject this approach that wouldn’t deliver even on his limited vaccine waiver pledge.

Waiving IP barriers is as relevant as ever. What is described as a “glut” in developing nations is widely understood there as pharmaceutical corporations and wealthy countries dumping old and less effective vaccines that their citizens don’t want. If second generation versions of the most effect mRNA shots targeted to stop infection by recent variants like Omicron are only available in a few wealthy nations and mass outbreaks continue in the developing world, we will lose the next race between vaccines and variants.

What is needed is simple—a straightforward waiver, eliminating legal uncertainties, not raising new issues, so that any firm producing any of these badly needed vaccines, treatments and tests does not have to worry about being sued.

The principle of access to intellectual property in the face of an epidemic has long been accepted. It’s just that the drug companies are engaged (successfully) in foot dragging to maximize profits before more supplies eventually become available.

It’s horribly reminiscent of what happened in the 1990s HIV/AIDS epidemic. Millions of people in Africa suffered and died from AIDs while a few powerful developed countries blocked a WTO waiver for life-saving antiretrovirals.

Instead of focusing on saving lives, today in the lead up to the WTO’s major decision-making June 12 ministerial conference meeting, trade negotiators are being put under enormous pressure to ink an agreement, any agreement, to show that the WTO is still relevant.

No agreement is better than a bad agreement. Negotiators still have time to fix the situation. If the EU, U.K., Switzerland and the U.S. won’t agree, at a minimum they must commit to not attacking countries that act to save their citizens as developing countries and emerging markets must take the protection of their citizens in their own hands, doing whatever they can.

We should also recognize the anger felt in the developing countries over what has happened. It is part of the reason that many countries are not lending support to European and American defense of Ukraine against Russia’s outrageous attack. We seem to care about the lives of Ukrainians, but not those dying unnecessarily of COVID-19.

There is no need for more people to die, for more mutations—some more deadly and contagious—to arise or for more to fall into poverty as more livelihoods are destroyed. The upcoming WTO ministerial summit could save lives and livelihoods, rehabilitate the international rules-based system and make an important step for international solidarity by enacting a clean waiver for COVID-19 vaccines, treatments and tests.

What is at stake is not just this pandemic, but the next. Will the WTO and intellectual property monopolies over medicines again impede the global response, again causing unnecessary deaths, again exacerbating an economic downturn?

The ball is the hands of a few countries—the EU plus the U.K., Switzerland and the U.S.—who ironically hold themselves out as stalwarts of human rights. But what human right is more important that the right to live?

Joseph E. Stiglitz is a professor at Columbia University, a Nobel Prize laureate in economics and chief economist at the Roosevelt Institute.

Lori Wallach is the director of Rethink Trade at the American Economic Liberties Project.

The views expressed in this article are the writers’ own.

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Best Practices to Grow Your Business with Web to Print Solutions

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Best Practices to Grow Your Business with Web to Print Solutions

Magento is considered one of the most widely used eCommerce platforms in the world. The platform is widely used by B2C and B2B firms globally, with over 250,000 merchants. Magento gives merchants growth, which is why it is one of the top eCommerce systems.

It has become a vital tool for businesses that are looking to expand their presence online and boost sales in the printing industry. When you put these solutions effectively into practice and then use them, it can greatly improve the growth and market visibility of the company. 

Read about some leading practices to growth with end-to-end Web to Print Solutions.

What is Magento Web to Print?

Magento Web to Print refers to a solution that integrates web-to-print technology into the Magento e-commerce platform. It enables users to create and customize printable products such as business cards, stationery, promotional items, apparel, and more directly within the Magento environment.

Thanks to this technology, clients can use the user-friendly tools and templates that Magneto stores provide to customize and design their desired products. Users may alter text, add images, change colors, and even adjust design elements to create personalized, one-of-a-kind products using Magento Web to Print. Before you even place an order, the customers will be able to view the finished product, and if they are satisfied, then only the design will be finished.

Tips to Grow Business with Magento Web to Print Solutions

Customization Capabilities

You should make sure there are lots of customization choices available for your Magento web-to-print solution. The option to customize printed goods is something that customers appreciate. When you give customers a chance to easily customize text, colors, pictures, and design components, it gives them the ability to produce one-of-a-kind items, which increases user engagement.

Plugin Web-to-print

One of the best ways to add data consolidation, process automation, and product customization to your online print store is through the Magento web-to-print plugin. The plugin can also offer optimized order and customer management modules with experience-enhancing features. Whenever implementing best practices, make sure to settle for no less than premium features as it not only helps growing business but also makes the experience hassle-free for the customers.

User-friendly Interface

Understanding the priorities and convenience of customers is what takes you closer to growth, and the most crucial element here is settling down with a User-Friendly Interface. The success of a web-to-print solution depends on its user interface. You must ensure users can easily and seamlessly navigate the Magento platform and its web-to-print extension. Customers will be more likely to use and return to your website if it is easy to navigate, has clear instructions, and has an intuitive design tool.

Mobile Responsiveness

You should ensure your Magento web to print solutions is mobile-responsive, given the rise in the popularity of mobile devices. This increases the convenience and reach of your consumer base by enabling users to design and order things from their smartphones or tablets easily. Today, you cannot undermine the importance of mobile responsiveness as it can get you some loyal customers and set the stage for large visitors to your products.

Enhance the SEO of your Magento Store

If your clients are not able to find you online, then it means expanded skills, personalized platforms, and experiences are not that good. You must optimize your Magento store for search engines and other digital channels to guarantee that your platform has the best possible exposure and reach toward your target market. To that end, you need to brainstorm some wonders of SEO practices and step up with growth. 

Improve the Magento Checkout Process

E-commerce platforms encounter a major issue with high bounce rates and shopping cart abandonment. The lengthy and tedious checkout procedure is one of the main reasons people give up on a purchase. You ought to streamline your checkout procedure to ensure your clients do not defect to your rivals. You need to implement some best-in-class strategies to streamline your checkout procedure.

Conclusion

Businesses may optimize the potential of Magento web-to-print solutions by putting these best practices into practice. At Brush Your Ideas, we power you with world class solutions that are dedicated for your business growth and strengthen your position in the competitive world. Choose our tool to enjoy the magic of success ahead.

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Tips to Follow When Submitting Your First Axis Bank Credit Card Application

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Many advantages come with credit cards, including the chance to accrue reward points, an interest-free grace period, support through tough financial circumstances, and the elimination of the need to carry cash.

Even if having a credit card can be advantageous and provide numerous advantages, if you want to make the most of it, you must practice using the correct card properly and logically. For many people, especially those who are new to using credit cards, picking the best credit card to apply for may take some time because there are so many credit cards available from so many different credit card issuers.

A variety of verification processes must be successfully completed before utilizing a credit card and beginning transactions. 

The following is a list of some of the checkpoints that fall within this category:

Take into account your buying preferences and habits.

Despite the fact that you can apply for a variety of credit cards, the bulk of them are made to manage particular kinds of purchases. Some purchases will make this easier for you to do than others. These perks come in many forms, including special treatment, price cuts, rewards, points, coupons, and rebates. 

While some credit cards may give additional reward points for purchases like travel, dining, or accommodation, other credit cards might pay cashback on routine expenses like gas or other charges. On a variety of various kinds of transactions, cashback is offered. Make sure the axis bank credit card you select offers the features and advantages that best suit your lifestyle and spending habits.

Find out how much the first year, the renewal, and any additional costs will cost.

In general, credit card issuers charge cardholders a variety of fees, such as yearly fees, penalties for late payments, costs related to incentive redemption, and, among other things, cash advance/withdrawal fees. These charges may vary based on the type of credit card used. Before choosing a certain credit card, it is a good idea to compare each of these fees because they vary between lenders and card types. Given the numerous benefits and functions credit cards provide, this is accurate. Keep in mind that after you’ve filed your credit card application, you can check on axis bank credit card status to stay updated. Some credit card providers will forgo the annual charge and membership cost in return for a set monthly payment. Not all credit card firms, though, run their businesses in this way. After carefully examining the many fees and costs imposed by various lenders, you should choose a axis bank credit card whose advantages, such as cashbacks, discounts, and reward points, surpass the numerous essential fees and costs imposed by the credit card issuer. To see if you qualify for a joining incentive, check your eligibility.Before choosing a credit card and completing an application, make certain that there is a sign-up bonus available. Many credit card firms provide welcome gifts, sometimes known as joining bonuses, to entice new customers. Gift cards, freebies, extra reward points, or a variety of other incentives could be included in these bonuses. If you want to receive joining bonuses in addition to other benefits like cash-backs, discounts, and other incentives, seek for them before applying for any credit card and compare them to credit cards. You’ll ensure that you get additional perks like cash-backs, discounts, and other incentives by doing this. Keep in mind that you can check on the progress of your credit card application after you’ve filed it to keep updated through axis bank credit card status facility.

Any prospective charges and expenses should be noted.Even while paying your axis bank credit card debt in full after it is past due is never a sensible choice, comparing financing charges before applying for a credit card is a smart one. This is true even though it is a wise idea to compare financing rates before applying for a credit card. If a bill is not paid in whole by the due date or early, the credit card company has the authority to apply financing fees to the account. When a payment or cash withdrawal is made with a credit card after the payment is due, additional financing costs are necessary in addition to the late payment fees and cash advance fees that have already been assessed. Remember to use the rewards program.Credit card incentive schemes fervently promote the usage of credit cards by offering a wide range of benefits and privileges. Gift cards, cash back incentives, reward points, air miles, discounts, coupons, and a variety of other choices with a similar goal can be used as this type of axis bank credit card payment support. When deciding whether or not to apply for a credit card, it is important to consider not only these benefits but also the award expiration date of the card and the available redemption possibilities. Credit card rewards can be used in a variety of ways, but the majority of them expire after two to three years. Giving cards can be used both offline and online at participating merchants, and reward points can even be exchanged for past-due credit card payments. Therefore, before submitting a credit card application through the credit card application, make sure you are aware with the rewards program. Selecting the credit card with the rewards program that best suits your current way of life is the next step. Finally, remember that once you’ve applied for a credit card, you may check the axis bank credit card status to see where things stand. Last but not least, it’s critical to comprehend why taking into account the aforementioned criteria is crucial rather than applying for any credit card. The claim is that you won’t be able to maximize the benefits in accordance with your spending habits and shopping preferences if you apply for and use “any card” rather than one that has been carefully considered and is suited.

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TEACHERS HALLOWEEN COSTUME IDEAS 2023

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TEACHERS HALLOWEEN COSTUME IDEAS 2023

In this blog, we’ll present a collection of fun and innovative Halloween costume ideas that will transform you into the ultimate “spooktacular” teacher. From classic literary characters to scientific icons, historical figures to superheroes, there’s something for every teacher looking to add an extra touch of Halloween magic to their classroom.

TEACHERS HALLOWEEN COSTUME IDEAS

Here are some teachers Halloween costume ideas

Literary Legend: Bring your favorite literary character to life! Dress up as Alice in Wonderland, Sherlock Holmes, Miss Frizzle from “The Magic School Bus,” or even a whimsical Harry Potter character like Professor McGonagall.

Historical Hero: Pay homage to influential figures from history. Become a famous scientist like Albert Einstein or Marie Curie, a courageous leader like Abraham Lincoln or Joan of Arc, or a groundbreaking artist like Frida Kahlo.

Super Teacher: Embrace your inner superhero by creating a unique teacher alter-ego. Design your superhero costume with a personalized logo that represents your teaching superpowers, like “Captain Calculus” or “Ms. Wordsmith.”

Math Maven: Make math more magical by dressing up as a math wizard. Don a robe covered in equations, wield a wand made of rulers, and challenge your students to math puzzles throughout the day.

Science Sorcerer: Transform into a science sorcerer with a lab coat, goggles, and a few vials filled with mysterious substances (water, of course!). Explore the wonders of the universe with your young scientists.

Geography Guru: Turn geography into an adventure by dressing up as an intrepid explorer. Add a safari hat, a compass, and a world map to your ensemble and take your students on a global journey.

Artistic Ace: Unleash your artistic side by becoming a famous painter or sculptor. Dress up as Leonardo da Vinci, Vincent van Gogh, or Frida Kahlo, and inspire creativity in your classroom.

Tech Whiz: Embrace the digital age by dressing up as a tech-savvy guru. Adorn yourself with wearable gadgets and accessories that represent the modern tools of education.

Music Maestro: Be the maestro of Halloween with a music-themed costume. Dress up as a famous composer like Ludwig van Beethoven or as a rock star music teacher to inspire the young musicians.

Storybook Teacher: Combine elements of classic fairy tales to create a whimsical storybook teacher costume. Incorporate elements from “Little Red Riding Hood,” “Goldilocks and the Three Bears,” or “The Three Little Pigs.”

the key is to have fun and let your creativity shine through your chosen costume. It’s an excellent opportunity to engage your students, spark their imaginations, and create a memorable learning experience. Happy Halloween!

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